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Infographic: Q1-2015| Mobile Market Monitor

May 20, 2015 |

Our Q1-2015 Market Monitor report has been published recently which is a series of Excel reports and PDF Insight documents.

For clients, we update one infographic in each quarter to summarize the handset and smartphone market activities in a single page.

The Market Monitor report tracks now more than 75 top vendor shipments every quarter across regions and countries which contribute to more than 95% of the total global smartphone volumes and much more at country level.


  • Global mobile phone shipments reached 455 million units in Q1 2015, up 5% annually. Now 3 out of 4 mobile phones shipped globally are smartphones.
  • USA market saw a healthy growth growing 23% annually back to the 2011 levels.

  • China smartphone shipments grew a modest 4% annually but down 12% sequentially depicting the high growth days are coming to an end.

  • India remained the third largest smartphone market in the world bigger than France+UK+Germany combinedin terms of volumes.

  • Latin America smartphone shipments growing a healthy 26% annually.

  • Apple was the star performer as it grew faster than hot brands such as Xiaomi. Samsung saw its smartphone shipments slide 6% annually but recovered from the Q4 2014 dip growing 12% sequentially.

* We continue to track multi-million local brands such as India’s Intex, Bangladesh’s Walton Mobile, Pakistan’s QMobile, Indonesia’s Mito, Thailand’s Samart iMobile, Nigeria’s Tecno and added new brands from OnePlus, iBall to Latin American brands such as Lanix, Positivo, Multilaser, BMobile and more this quarter.


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