Our starting point is wanting to help our clients make better strategic and operational decisions.

Oppo Was the No. 1 Brand in India in Hybrid-Zoom Capability in Q2 and Q3 2019

Feb 28, 2020 | Author : Pavel Naiya, Arushi Chawla


According to a Consumer Lens study conducted by Counterpoint Research, a better camera is among the top three most important features for future smartphone purchases. Longer battery life and better processor are the other two most desired features. Further, 40% of smartphone users expressed a preference for hybrid zoom in their next smartphone. The report reflects Oppo’s journey to becoming a leader in smartphone camera innovation in India. It highlights that Oppo turned out to be the No.1 quad-camera brand in the offline channel in 2019. Also, Oppo was the No.1 brand in hybrid zoom capability in Q2 and Q3 2019.

Table of Content:

  • Oppo Smartphone Camera Innovation
  • Device Specification for Future Smartphone Purchase
  • Smartphone Camera Lens Sales Share
  • Zoom camera in Smartphone
  • Methodology


This is a sponsored study, conducted by Counterpoint Research, to help the brand measure its contribution towards smartphone camera innovation in the Indian market. To understand consumer behavior, we conducted a survey under the Counterpoint Consumer Lens program. The survey was conducted through an online survey platform targeted towards respondents aged between 18-35 years who use smartphones priced at INR 10,000 or above – those that typically have good quality cameras. The sample size of the survey was 1000+ respondents spread across India.

Author: Pavel Naiya and Arushi Chawla
Published Date: February 2020


Enter Captcha Code


Your access to our Basic reports is currently under review. It might take up to 24 hours. You already have access to sample reports.
If there is a specific report you want to access earlier please send an email to