Overview:

LATAM Handset shipments slightly decreased in 2019 due to a further slowing in the replacement rate. Despite the flatlining market, the top three brands all increased their volume in the region. Brazil was the only country that experienced YoY growth in 2019. Mexico’s market was flat, while all the other countries sales declined compared to the previous year. Peru, with -17% YoY, had the deepest decline.

LATAM is a dynamic region, with two large countries such as Brazil and Mexico and many small size markets. This report analyzes the LATAM smartphone ecosystem development in 2019, including top player performance and strategies, and the evolution of the sales channels, priceband and smartphones spec in the region.

Table of Contents:

Key Takeaways                                                                  

LATAM Handset Market Trend

• Market Outlook
• Special COVID-19 Impact in the Region
• Top Countries Overview

LATAM 2019 Smartphone Market Analysis

• OEM Market Share Analysis
• Price Band and OEM Share by Price Band
• Top Selling Models Analysis

LATAM Smartphone Ecosystem Analysis

• Chinese Brand Leads the Market
• LATAM Manufacturing update
• Sales Channel Share

LATAM Hardware Feature Analysis

• Hardware trends and feature adoption rates (Camera, NAND, Display & Battery)
• OEM market share by feature set

Number of Pages: 28
Author: Tina Lu