Overview:

The report summarizes the key trends in India smartphone market in 2020. The report also discussed upcoming trends in 2021. In 2020, India witnessed resilient nature of smartphone market as there was not much effect on demand due to pandemic. Online Channel share also grew as consumers preferred online channels due to COVID-19 fears, social distancing. Anti-China sentiments, emergence of new models like O2O, Manufacturing ecosystem development and launch of 5G phones were some of key trends in 2020.

In 2021, we believe India smartphone market to grow by 21% YoY with top brands maintaining their momentum. Jio entry to smartphone market, increase in 5G devices shipments and launch of more foldable devices with premium features diffusing to affordable segments will be key trends in 2021.

Number of Pages: 7
Authors: Prachir Singh and Shilpi Jain.
Published Date: December 2020