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China's Shifting Seasonality - November 2015

Dec 8, 2015 |

China’s seasonality is gradually shifting as it focuses on finding new reasons to encourage consumer spending. Singles’ Day was unheard of 10 years ago, but the first two weeks of November – leading up to 11/11 are now an important contributor to overall market volumes. The overall effect is to introduce mini-peaks into annual sales patterns with 4Q becoming gradually more significant.


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