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Part-II- The Growing Mobile Payment Market in India

Mar 2, 2016 |

Digital wallet payment solutions are becoming more relevant for the Indian economy driven by mobile centric internet penetration. The current digital wallet ecosystem is populated by several players from different verticals, but which are, in many cases offering overlapping solutions. Most players are concentrated in urban areas and only a few are looking beyond these comfortable boundaries and providing grassroots level services.

We are closely tracking this ecosystem and will be publishing in-depth analysis on relevant players and key trends. This report is part of our report series Growing Mobile Payments Market in Indiaand provides detailed analysis on Oxigen Services, one of the key player in digital wallet ecosystem in India. We have created a set of Mobile Wallet Evaluation metrics by focusing on key performance indicators to continuously track the performance of all mobile wallet providers in the Indian digital wallet ecosystem.

Table of Content:

  • Executive Summary
  • Definitions:
  • Overview:
  • Oxigen Milestones
  • Evaluation of Present Position:
    • Technology
    • Reach:
    • User base:
    • Partnerships
    • Financial Strength:
  • Future Perspective of Growth Areas:
  • Wallet Evaluation Matrix
We will analyse other top players in this segment to understand their current positioning, strategy and future potential using similar KPIs. Subscribe to our Newsletter for updates on next report.

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