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Facebook Tie-up with Ray-Ban, Foray into VR a Small Step Towards XR, Revenue Diversification

Dec 16, 2021 | Author : Harmeet Singh Walia


While Facebook has been present in the Virtual Reality segment through its Oculus division, its foray into smart glasses through a partnership with Ray-Ban, as well as a name change to Meta point to its increasing interest in extended reality (XR, which includes both virtual reality and augmented reality). This report looks into the causes that may have led to such moves by Facebook; if these moves indicate a major shift in its revenue model; and what to expect from Facebook as a result.

Table of Contents

  • Executive Summary
  • Why did Facebook/Meta Enter the XR segment – Understanding Meta’s Revenue Model
  • Challenges to Meta’s Advertising Revenue Sources
  • Exploring the AR Space

Number of Pages: 11

Published Date: December 2021


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