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Affordable Premium Smartphone Segment Opportunity in LATAM

Dec 23, 2021 | Author : Tina Lu


The $250-$499 price band reached its peak share of 12% in Q4 2018 but dropped to 5% in Q2 2021. Huawei drove this decline at first, but then COVID-19 joined in 2020 when the region went through lockdowns.

This report explores the opportunities of the Affordable Premium Segment in LATAM as well as who is aiming to grab it.  

Table of Contents:

  • LATAM Affordable Premium Trend
  • Opportunity by Country
  • LATAM Hardware Feature Analysis and Trends

Number of pages: 21

Published Date: December 2021


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