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Infographic: Smartwatch | 2021

Mar 3, 2022 | Author : Counterpoint


Smartwatch Market Share By Brand, 2021 vs 2020

  • The global smartwatch market reached 127.5M units in 2021, with shipments of 42.4M in the fourth quarter.
  • While Apple's Watch 7 series launch had been delayed to the fourth quarter, Samsung has boosted their market position in 2021 with the successful launch of the Galaxy Watch 4 series.
  • Similar to its decline in the smartphone market, Huawei  showed weaker performance in the smartwatch market compared to 2020. But it still ranked 3rd in the global market.

​Smartwatch Market Share By OS, 2021

  • Smartwatch operating systems: proprietary OS or RTOS still dominates. These lack the ability to install third-party apps.
  • With the popularity of the Apple Watch, Watch OS holds almost a third of the market.
  • The biggest change in 2021 in terms of smartwatch OS is Samsung's move from Tizen to Wear OS. As a result, Google's Wear OS has increased its share from 3% in 2020 to 10% in 2021.

​Smartwatch Market Proportion By Region, 2021

  • The smartwatch market still has room to grow and shipments are yet centered around advanced markets such as North America and Europe.
  • China is the largest market for kids’ smartwatches, and this has helped it rank second in regional markets just behind North America in 2021.
  • The Indian smartwatch market was similar in size to MEA or LATAM in 2020, but recorded explosive growth of four times in 2021, achieving share of close to 10%.

Table of Contents:

  • Smartwatch Market Share By Brand, 2021 vs 2020
  • ​Smartwatch Market Share By OS, 2021
  • ​Smartwatch Market Proportion By Region, 2021

Number of Pages: 1
Published Date: March 2022


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