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Global Premium Smartphone Sales Reach Highest Ever in 2021

Mar 30, 2022 | Author : Varun Mishra


The global premium (>$400 wholesale ASP) smartphone market sales grew 24% YoY in 2021 to reach their highest ever level, according to Counterpoint Research’s Market Pulse Service. The growth in the premium segment outpaced the 7% YoY growth in the overall global smartphone sales in 2021. The premium segment alone contributed to 27% of the global smartphone sales, its highest ever share.  The premium market growth in 2021 was driven by a mix of factors, including replacement demand, OEM strategies and supply chain dynamics. Upgrades to the affordable-premium segment in emerging economies and replacement demand for 5G devices in advanced economies continued to drive growth. This report analyzes the premium smartphone market growth in terms of OEMs, price bands and various other factors.

Table of Contents:

  • Global Premium Market Sales Reach Highest Ever in 2021
  • Growth Story in 2021 H1 and H2.
  • Growth by OEMs.
  • Outlook. 

Number of Pages: 8

Published Date: March 2022



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