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China Handset Market Analysis - Q4 2021

Mar 30, 2022 | Author : Archie Zhang, Ivan Lam, Mengmeng Zhang, Yang Wang


China’s smartphone sales fell 9% YoY to reach 75 million units in Q4 2021. There was much excitement around the iPhone 13 series launch, but its success crowded out Android OEMs’ sales despite moderately successful online shopping campaigns during Singles’ Day and 12.12. Economic uncertainty and COVID-19 flare-ups continued to undermine consumer confidence.

Table of Contents:

  • Market Overview
  • Brand Overview
  • Chipset, Price Band and Channel Analysis
  • Key Smartphone Topics
  • Economic, Industry & Policy Topics

Number of Pages: 36

Published Date: March 2022


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