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India Festive Season Report - 2022 (Preliminary)

Nov 10, 2022 | Author : Shilpi Jain, Alok Upadhyay


The most awaited festive season sale in India started with Big Billion Days and Great Indian festival sale on Flipkart and Amazon, respectively from 23rd September, 2022. Similarly, Grand Festive season Sale in offline started from Navratri i.e., 26th September 2022 and will continue till Diwali. Similar price discount and other offers were witnessed in offline channels driving strong demand.

This report entails the first iteration of festive season sale (23rd-30th Sep, 2022) qualitative analysis by channels both online as well offline. Also, this report includes a qualitative analysis of the brands’ performance, major highlights from the festive season, and a deep-dive on some of the popular marketing strategies.

Table of Contents: 

  • Quantitative Analysis
  • Qualitative Analysis – Offline Channels
  • Brands Performance and Highlights

Number of pages: 14

Published Date: November 2022


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