Our starting point is wanting to help our clients make better strategic and operational decisions.

India Festive Season Report - 2022

Nov 21, 2022 | Author : Shilpi Jain, Alok Upadhyay


The Festive season witnessed 9% YoY decline this year in smartphone segment due to higher base last year which resulted from pent up demand. Offline share was back to pre-pandemic level as this time market was operational with no COVID-19 restrictions.

Flipkart was the top online platform while Other online platforms share increased pertaining to OEMs increasing focus on their own e-stores. Premium segment (> INR 30,000) was the highlight this year as the share crossed 15% driven by massive discounts on iPhones, Samsung S-series etc.

This report entails the total festive season sales (23rd Sep – 23rd Oct, 2022) quantitative analysis by channels, top brands , price-band, and provides a comparative analysis over the previous years. Also, this report includes a qualitative analysis of the brands’ performance, Channels, major highlights from the festive season, and a deep-dive on some of the popular marketing strategies.

Table of Contents:

  • Key Trends
  • Quantitative Analysis
  • Qualitative Analysis – Online Platforms
  • Qualitative Analysis – Offline Platforms
  • Brands Performance and Highlights
  • Market Strategies to Drive Consumer Demand

Number of pages: 23

Published Date: November 2022


Enter Captcha Code


Your access to our Basic reports is currently under review. It might take up to 24 hours. You already have access to sample reports.
If there is a specific report you want to access earlier please send an email to