India Festive Season Report - 2022
Nov 21, 2022
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Author : Shilpi Jain, Alok Upadhyay
Overview:
The Festive season witnessed 9% YoY decline this year in smartphone segment due to higher base last year which resulted from pent up demand. Offline share was back to pre-pandemic level as this time market was operational with no COVID-19 restrictions.
Flipkart was the top online platform while Other online platforms share increased pertaining to OEMs increasing focus on their own e-stores. Premium segment (> INR 30,000) was the highlight this year as the share crossed 15% driven by massive discounts on iPhones, Samsung S-series etc.
This report entails the total festive season sales (23rd Sep – 23rd Oct, 2022) quantitative analysis by channels, top brands , price-band, and provides a comparative analysis over the previous years. Also, this report includes a qualitative analysis of the brands’ performance, Channels, major highlights from the festive season, and a deep-dive on some of the popular marketing strategies.
Table of Contents:
- Key Trends
- Quantitative Analysis
- Qualitative Analysis – Online Platforms
- Qualitative Analysis – Offline Platforms
- Brands Performance and Highlights
- Market Strategies to Drive Consumer Demand
Number of pages: 23
Published Date: November 2022
