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Why Vietnamese smartphone brands are losing out to Foreign smartphone brands

Oct 11, 2017 |

The Vietnamese smartphone market grew by 11% YoY in H1 2017. We expect the market to continue heating up in the second half thanks to the appearance of new high-spec smartphones at affordable prices. However, this growth will mainly be driven by global and Chinese smartphone brands; local brands will further lose in the coming months. The right go-to-market strategy and experience are the factors helping global and Chinese brands gain an edge over Vietnamese brands.  

Number of Pages: 4 (Full report is available for clients at our portal)
Author: Minakshi (
Published Date: October 2017




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