Overview:
India is the world’s second largest mobile phone market by volume. However, handset prices have been skewed to the lower end of the market. This is likely to change fast. The sales volume sweet spot is moving from sub-US$150 segment towards mid-tier (US$200-US$400) as many features and capabilities common among flagship models, progressively diffuse through to these lower price bands. We expect that mid-range smartphones, those with wholesale prices in the range of US$200-US$400, will grow 20% YoY in 2018 and by almost four times during the next five years to make it one of the most important smartphone segments. This whitepaper highlights the trends in Mid-tier segment in India and how SoC (System on Chip) players can unlock the potential of the mid-tier market segments and grow their market share.
Table of Contents:
- Executive Summary
- India: Industry Trends
- Mid Segment ($200-$400) Growth and Competition
- System on Chip (SoC) – Market Share Trends
- Key Features of Mid-Tier Segment Devices
- Outlook and Conclusion
Number of Pages: 12
Author: Tarun Pathak
Published Date: September 2018
