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Consumer Lens - India Smartphone Market Analysis [Infographic]

Oct 9, 2018 |

Counterpoint's Consumer Lens aims to highlight the influencing factors affecting consumer buying behavior with a detailed view and analysis on OEM share, app share, future purchase intentions, customer satisfaction and many other factors mapped across geographies and demographics. This infographic highlights seven key insights of Indian smartphone users from our recent consumer survey.

Table of Contents:

  • Increasing spends on mobile phone purchase
  • Consumer brand preferences vary by state
  • Main source of information before mobile purchase
  • Factors influencing next mobile phone purchase
  • Smartphone brand switching pattern
  • Colour preference for next smartphone purchase
  • Smartphone app penetration

Number of Pages: 1
Author: Pavel Naiya
Published Date: October 2018


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