Attached is one of the infographics we update quarterly to summarize the events each quarter for the handset and smartphone market. The data comes from our Q2 2014 quarterly Market Monitor report.
This quarter it was all about the rise of local brands such as Xiaomi, Micromax cropping across parts of Asia, Europe and Latin America. These are becoming a big threat to incumbents such as Samsung, LG, Nokia and others as they chip away marketshare in smartphones and featurephones segment. Which are these brands? Why and How these brands have become successful? What does future hold for these brands and the competition?
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