Our starting point is wanting to help our clients make better strategic and operational decisions.

Market Monitor: Quarterly Vendor Revenue ASP Smartphones and Feature Phones 2020 Q4

Feb 19, 2021 |


  • Global handset market wholesale revenue grew 6% YoY during the fourth quarter of 2020.
  • Smartphone share accounts for 99% of the overall handset market by revenue.
  • The smartphone market reached USD 127.8 Billion in revenue, growing 8% YoY, driven by holiday season demand and exceptional performance by Apple.
  • Apple captured 51% of overall smartphone revenue. Apple’s wholesale ASP increased 3% YoY driven by the strong performance of latest 5G phones.
  • Overall smartphone market ASP increased 8% YoY driven by outperformance of Apple’s iPhone 12 series.

Table of Contents:

  • Pivot
  • Pivot Table for Volume (Shipments)
  • Pivot Table for Value (ASP, Revenues)
  • Pivot Chart for Value (ASP, Revenues)
  • Global Handset Volumes, ASP and Revenues
  • Global Smartphones Volumes, ASP and Revenues
  • Global Feature Phone Volumes, ASP and Revenues


Author: Harmeet Singh Walia, Aman Chaudhary
Date Published: February 2021


Enter Captcha Code


Your access to our Basic reports is currently under review. It might take up to 24 hours. You already have access to sample reports.
If there is a specific report you want to access earlier please send an email to