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Market Monitor: Quarterly Vendor Revenue ASP Smartphones and Feature Phones 2021 Q1

May 20, 2021 |


This report highlights value share for 42 brands in the smartphone and feature phone segments by regions in Q1 2021. These 42 brands together now capture 97% of the total market by revenues.


  • Global handset market wholesale revenue grew by over 35% QoQ during the first quarter of 2021.
  • Smartphone share accounts for over 99% of the overall handset market by revenue.
  • The smartphone market stands at USD 114 Billion in revenue, growing nearly 36% YoY, after rebounding as a result of post-COVID recovery and driven by record shipments of Xiaomi, OPPO and vivo.
  • Despite an expected decline in shipments, Apple retained over 41% of overall smartphone revenue.
  • Overall smartphone market ASP increased 13% YoY driven by an increase in the shipment share of 5G phones.

Table of Contents:

  • Pivot
  • Pivot Table for Volume (Shipments)
  • Pivot Table for Value (ASP, Revenues)
  • Pivot Chart for Value (ASP, Revenues)
  • Global Handset Volumes, ASP and Revenues
  • Global Smartphones Volumes, ASP and Revenues
  • Global Feature Phone Volumes, ASP and Revenues

Authors: Harmeet Singh Walia, Aman Chaudhary
Published Date: May 2021


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