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Market Monitor Q1 2021 - Quarterly Market Detailed Overview

Jul 2, 2021 | Author : Aman Chaudhary, Harmeet Singh Walia


The global smartphone market grew 20% YoY but declined by around 10% QoQ to reach 354.9 million units in Q1 2021. China showed the biggest YoY growth (37%) due to a low base point driven by the early COVID-19 outbreak last year. India’s smartphone shipments grew 23% YoY to reach over 38 million units in Q1 2021. These were India’s highest ever first-quarter shipments. Samsung shipped 76.6 million units, up 31% YoY and 23% QoQ. The popularity of Samsung’s A series and early launch of the S21 series drove a drastic YoY growth for the company. The brand increased its share in India, LATAM, CEE and MEA. Huawei shipped 15 million units, down 58% YoY and 38% QoQ. Due to severe component shortages, Huawei’s global market share dropped to merely 4% OPPO, vivo and Xiaomi had a record shipment quarter in Q1 2021. They were aggressively trying to fill the gap left by Huawei and HONOR in China as well as expanding strategically in overseas markets like the SEA, Europe and LATAM. 5G smartphone shipments continued to rise in Q1 2021. The growth was driven by the sub-$300 price band, with offerings from Huawei, vivo, OPPO, Xiaomi and OnePlus This report from Counterpoint provides a quarterly wrap up of the global smartphone industry from various dimensions.

Counterpoint’s Market Monitor - Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (55+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast. The report also comes with a carefully chosen featured section based on the quarterly happenings. This quarter, the section is opportunities for other OEMs from LG’s Market Exit.

This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyse the current state of the global handset market and plan ahead of the competition.

The report is Relevant to:

  • Smartphone OEMs
  • Feature Phone OEMs
  • Component players
  • Smartphone Industry Investors

Table of Contents:

  • Introduction
  • Key Takeaways
  • Global Market Analysis
    • Overview
    • Revenue by Device Type and Revenue Share by Key OEMs
    • Smartphone and Feature Phone Shipment Share by Price band
    • Smartphone and Feature Phone Market Share by Region
    • Smartphone and Feature Phone Market Growth by Region
    • Smartphone and Feature Phone Share by Key OEMs
    • Smartphone Market and Feature Phone  OEM Share
    • Smartphone and Feature Phone Market Key OEM Growth
    • Smartphone and Feature Phone Market – Country Share
    • Smartphone Market Share by Brand Category
    • Global Top 10 Best Selling Smartphone Models
  • Market Analysis by Air Interface: LTE, WCDMA, GSM
    • Handset Shipment by Tech – Growth of LTE
    • Penetration of Air Interface by Region
  • Smartphone – Regional-Deep Dive
    • North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
    • Top Selling Smartphones by Region
    • Smartphone ASP by Region
  • Smartphone – Market Analysis by Key OEMs
    • Top 5 Smartphone OEMs by Region
    • Chinese Brands: Top 5 Smartphones OEMs by Region
    • Local Brands: Top 5 Smartphones OEMs by Region
    • Top 5 Smartphone OEMs Analysis by Price Band
    • Top 5 Smartphone OEMs Analysis by ASP
    • Key  Smartphone OEM Analysis
      • Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
  • Growth Arenas
  • Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
  • Featured Report

Number of Pages: 96
Published Date: July 2021


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