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Market Monitor Quarterly Smartphone Vendor Region Value Share 2021 Q2

Sep 2, 2021 | Author : Aman Chaudhary, Harmeet Singh Walia


This report from Counterpoint’s Market Monitor service highlights on the regional revenues and ASPs for 42 brands in smartphone segment. These 42 brands together now capture over 95% of the total market by revenues.


  • Global smartphone market wholesale revenues grew 26% YoY but declined 15% QoQ in the second quarter of 2021.
  • Apple captured 40% of overall smartphone revenue in Q2 2021 as compared to 34% (33.6%) in Q2 2020.
  • Among regions, China leads the revenue share (29%) driven by strong 5G smartphone penetration. In Q2 2021, China accounted for 47% of the 5G smartphone shipment.
  • All regions saw sequential decline in ASPs driven by 5G-enabled devices becoming progressively cheaper.

Date Published: August 2021


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