Overview:

The global smartphone market grew 17% YoY but declined by around 9% QoQ to reach 323.1 million units in Q2 2021. India’s smartphone shipments grew 83% YoY to reach over 33 million units in Q2 2021. However, the market declined 14% sequentially due to a fall in consumer sentiment during the second COVID-19 wave. LATAM smartphone shipments increased 41.8% YoY in Q2 2021 but declined 6.5% QoQ. Smartphone demand in the region grew steadily but volume growth was impacted by the ongoing chipset shortages and manufacturing constraints. Smartphone shipments in the MEA region grew 24% YoY in Q2 2021. The demand here has been strong throughout the first half of the year with economic rebound gathering pace amid positive consumer sentiment. Apple’s global shipments were 48.9 million units in Q2 2021, up 30% YoY but down 18% QoQ. The QoQ decline was due to seasonality in Apple’s primary markets. Apple recorded its highest Q2 share in most of its major markets such as the US, China and Western Europe. 5G smartphone shipments continued to rise in Q2 2021. The growth was driven by the mid-tier 5G smartphones from Huawei, vivo, OPPO, Xiaomi and OnePlus.

Counterpoint’s Market Monitor - Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (55+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast. The report also comes with a carefully chosen featured section based on the quarterly happenings. This quarter, the section is on trends and analysis of IoT world 2019, which was attended by team Counterpoint.

This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyse the current state of the global handset market and plan ahead of the competition.

The report is Relevant to:

• Smartphone OEMs
• Feature Phone OEMs
• Component players
• Smartphone Industry Investors

Table of Contents:

• Introduction
• Key Takeaways
• Global Market Analysis
  • Overview
  • Revenue by Device Type and Revenue Share by Key OEMs
  • Smartphone and Feature Phone Shipment Share by Price band
  • Smartphone and Feature Phone Market Share by Region
  • Smartphone and Feature Phone Market Growth by Region
  • Smartphone and Feature Phone Share by Key OEMs
  • Smartphone Market and Feature Phone  OEM Share
  • Smartphone and Feature Phone Market Key OEM Growth
  • Smartphone and Feature Phone Market – Country Share
  • Smartphone Market Share by Brand Category
  • Global Top 10 Best Selling Smartphone Models
• Market Analysis by Air Interface: LTE, WCDMA, GSM
  • Handset Shipment by Tech – Growth of LTE
  • Penetration of Air Interface by Region
• Smartphone – Regional-Deep Dive
  • North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
  • Top Selling Smartphones by Region
  • Smartphone ASP by Region
• Smartphone – Market Analysis by Key OEMs
  • Top 5 Smartphone OEMs by Region
  • Chinese Brands: Top 5 Smartphones OEMs by Region
  • Local Brands: Top 5 Smartphones OEMs by Region
  • Top 5 Smartphone OEMs Analysis by Price Band
  • Top 5 Smartphone OEMs Analysis by ASP
  • Key  Smartphone OEM Analysis
    • Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
• Growth Arenas
• Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
• Featured Report
• Contacts

Number of Pages: 119
Published Date: September 2021