Overview:

This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.

Summary:

• Global smartphone market wholesale revenue declined 2% YoY and 17% QoQ to $111 billion in Q1 2022.
• Apple led the global smartphone market in revenue terms in Q1 2022 with revenue of over $50 billion.
• Among regions, China led the revenue share (26%) driven by strong 5G smartphone penetration.
• China’s share of the global smartphone market is down from 30% in Q1 2021 as North America and Europe have grown.
• Smartphone revenue share accounts for 99% of the overall handset market by revenue. 

Publication Date: May 2022