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Market Monitor Q1 2022 - Quarterly Market Detailed Overview

Jun 30, 2022 | Author : Mohammed Junaid, Harmeet Singh Walia


The global smartphone market declined 12% QoQ and 8% YoY in Q1 2022 to reach 326 million units. Although the component shortages are gradually easing, other factors like seasonality, high inventories, slow demand in China due to lockdowns, uncertainties in eastern Europe and OEMs exiting Russia amid the Ukraine crisis led to the decline. Samsung surpassed Apple to take the number one spot by shipping 74 million units in Q1 2022, down 3% YoY but up 8% QoQ. The growth was driven by its S22 and A-series smartphones in the premium and mid-tier segments, respectively. Samsung’s market share grew in APAC and North America. China’s smartphone shipments fell 12% QoQ and 19% YoY to reach 74 million units due to the reduced demand caused by the new COVID-19 wave and consequent lockdowns. While most of the other brands declined, HONOR’s shipments in China grew 190% YoY in Q1 2022. India’s smartphone shipments declined 13% QoQ and 1% YoY in Q1 2022 to reach 39 million units. 5G smartphone shipments increased 16% YoY led by Apple. The top five brands contributed ~81% of the total 5G smartphone shipments in Q1 2022.
Counterpoint’s Market Monitor - Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast. 
This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyse the current state of the global handset market and plan ahead of the competition.
The report is Relevant to:
  • Smartphone OEMs
  • Feature Phone OEMs
  • Component players
  • Smartphone Industry Investors
Table of Contents:
  • Introduction
  • Key Takeaways
  • Global Market Analysis
    • Overview
    • Revenue by Device Type and Revenue Share by Key OEMs
    • Smartphone and Feature Phone Shipment Share by Price band
    • Smartphone and Feature Phone Market Share by Region
    • Smartphone and Feature Phone Market Growth by Region
    • Smartphone and Feature Phone Share by Key OEMs
    • Smartphone Market and Feature Phone OEM Share
    • Smartphone and Feature Phone Market Key OEM Growth
    • Smartphone and Feature Phone Market – Country Share
    • Smartphone Market Share by Brand Category
    • Global Top 10 Best Selling Smartphone Models
  • Market Analysis by Air Interface: LTE, WCDMA, GSM
    • Handset Shipment by Tech – Growth of 5G
    • Penetration of Air Interface by Region
  • Smartphone – Regional-Deep Dive
    • North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
    • Top Selling Smartphones by Region
    • Smartphone ASP by Region
  • Smartphone – Market Analysis by Key OEMs
    • Top 5 Smartphone OEMs by Region
    • Chinese Brands: Top 5 Smartphones OEMs by Region
    • Local Brands: Top 5 Smartphones OEMs by Region
    • Top 5 Smartphone OEMs Analysis by Price Band
    • Top 5 Smartphone OEMs Analysis by ASP
    • Key Smartphone OEM Analysis
      • Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
  • Growth Arenas
  • Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
  • Featured Report: Indian Brands Shipment Analysis: 2021
  • Contacts

Number of Pages: 86
Published Date: June 2022



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