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Market Monitor Q2 2022 - Quarterly Market Detailed Overview

Sep 26, 2022 | Author : Harmeet Singh Walia and Mohammed Junaid


Global smartphone shipments declined 9% YoY and 10% QoQ in Q2 2022 to 295 million units. This was the first quarter where shipments dropped below 300 million units since Q2 2020 when the COVID-19 pandemic started. China’s smartphone shipments fell 14% QoQ and 18% YoY in Q2 2022 to reach 63.47 million units. China’s market share dropped to 21.5% in Q2 2022 from 23.92% in Q2 2021. Although the 618 shopping festival in June provided some boost, the market continued its decline due to disruptions caused by lockdowns, which hurt OEMs and consumer sentiment. LATAM was the only region with annual and quarterly growth in Q2 2022. LATAM’s smartphone shipments grew 10% both YoY and QoQ to reach 34.10 million units, led by Brazil, Mexico and Colombia where the shipments grew 10%, 8% and 27% YoY, respectively. The European market remained riddled with economic problems. The Russia-Ukraine war hurt the market and sharply increased the cost of living, thus resulting in reduced consumer demand. Smartphone shipments declined 20% QoQ and 18% YoY in Q2 2022 to reach 37 million units.

Counterpoint’s Market Monitor - Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (55+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast. The report also comes with a carefully chosen featured section based on the quarterly happenings. This quarter, the section is on trends and analysis of IoT world 2019, which was attended by team Counterpoint.

This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyse the current state of the global handset market and plan ahead of the competition.

The report is relevant to:

  • Smartphone OEMs
  • Feature Phone OEMs
  • Component players
  • Smartphone Industry Investors

Table of Content:

  • Introduction
  • Key Takeaways
  • Global Market Analysis
    • Overview
    • Revenue by Device Type and Revenue Share by Key OEMs
    • Smartphone and Feature Phone Shipment Share by Price band
    • Smartphone and Feature Phone Market Share by Region
    • Smartphone and Feature Phone Market Growth by Region
    • Smartphone and Feature Phone Share by Key OEMs
    • Smartphone Market and Feature Phone  OEM Share
    • Smartphone and Feature Phone Market Key OEM Growth
    • Smartphone and Feature Phone Market – Country Share
    • Smartphone Market Share by Brand Category
    • Global Top 10 Best Selling Smartphone Models
  • Market Analysis by Air Interface: LTE, WCDMA, GSM
    • Handset Shipment by Tech – Growth of LTE
    • Penetration of Air Interface by Region
  • Smartphone – Regional-Deep Dive
    • North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
    • Top Selling Smartphones by Region
    • Smartphone ASP by Region
  • Smartphone – Market Analysis by Key OEMs
    • Top 5 Smartphone OEMs by Region
    • Chinese Brands: Top 5 Smartphones OEMs by Region
    • Local Brands: Top 5 Smartphones OEMs by Region
    • Top 5 Smartphone OEMs Analysis by Price Band
    • Top 5 Smartphone OEMs Analysis by ASP
    • Key Smartphone OEM Analysis
      • Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
  • Growth Arenas
  • Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
  • Featured Report
  • Contacts

Number of Pages: 96

Publication Date: September 2022


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