Our starting point is wanting to help our clients make better strategic and operational decisions.

MOBILE DEVICES MONITOR – Q1 2018 (Vendor Region Value Share)

May 23, 2018 |

Our latest report highlighting Value Share for 40 brands (from earlier 20) in smartphone segment by regions through Q1 2018. These 40 brands together now capture 95% of the total market by revenues.


  • Global handset market reached a first-quarter record of $102.3 Billion in wholesale revenues increasing 15% annually driven by strong performance from Apple, Samsung, Huawei and Xiaomi.
  • Smartphones share now accounts for 97% of the overall handset market by revenue.
  • Smartphone market reached US$99.3 Billion in revenues a first-quarter record.
  • Apple captured 38% share of overall handset revenue while capturing 15% of the total smartphone market by volume. 
  •  Overall smartphone market ASP grew 20% annually and declined 6% sequentially.
  • The top 5 OEMs captured 81% of the total handset market revenues.

Table of Contents          

  • Pivot Volumes
  • Pivot Value
  • Pivot Chart
  • Global (Regions)
  • Global (OEMs)
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • China
  • Middle East Africa
  • Definitions
  • Contacts

Number of Pages: 13 (Full report is available for clients at our portal)
Author: Tarun Pathak (


Enter Captcha Code


Your access to our Basic reports is currently under review. It might take up to 24 hours. You already have access to sample reports.
If there is a specific report you want to access earlier please send an email to