MOBILE DEVICE OUTLOOK September 2021 Update (Model Level Forecast)
Sep 18, 2021
Author : Sujeong Lim
In this report, we forecast the shipment of key smartphone models by major OEMs and it focuses on giving a detailed view of quarterly flagship shipments globally.
We expect Apple's volume growth to come gradually from older models rather than newly launched ones. This is because the sales proportion of older models with relatively low prices is high in emerging countries such as India, Latin America, MEA, and SEA.
In order to preoccupy the foldable phone market, Samsung lowered its price to an attractive level and conducted strong promotions with mobile carriers in major markets including North America. We expect that Samsung will be able to reach at least 7M foldable phone shipments this year.
Published Date: September 2021