MOBILE DEVICE OUTLOOK September 2022 Update (Model Level Forecast)
Sep 16, 2022
Author : Sujeong Lim
The annual smartphone shipment volume is estimated to be 1.3 billion units in 2022, down 6% YoY, with shrinking demand amid the rising global uncertainties. A loweing of our evaluation of the global economy following a weaker growth outlook and stronger than expected central bank actions to combat inflation. We now believe a recession is very likely in late 2022 into 2023.
In addition, there appears to be no end in sight to the Ukraine war, and weakening supplies of grains and fuels could cause new diplomatic rows between nations. So, we now expect the elevated commodity prices to continue to damage the global supply chain, while weakening consumer demand for tech products may lead to a supply glut in semiconductors and tech components.
Due to the prolonged lockdown and economic downturn in China, this unfavorable market situation is particularly affecting Chinese OEMs, and the sales proportion of existing high-end models is highly likely to decrease. Nevertheless, the foldable smartphones are attracting consumers with new form factors, so a high growth is expected over 2022-2023.
In this report, we forecast the shipment of key smartphone models by major OEMs until Q4 2023 and it focuses on giving a detailed view of quarterly flagship shipments globally.
Published Date: September 2022