Key Takeaways:

• Global Sell-in and Sell-through Declines Further: Sell through was down. There was no exception this month. All regions and major countries saw a decline including Japan and Korea which usually show growth during the February season. But sell in was down even more, 12.5%. The one silver lining in the down market is that inventory situations are better for many brands.
• Major Global and Chinese Brands Decline: All major global as well as Chinese HOVX brands registered a MoM decline during February. In China, factories remained shut due to the Chinese new year during start of the month. However, Huawei was the only major brand among global Top 5 OEMs which registered growth. It grew 28% YoY while all other major brands declined MoM as well as YoY.
• Share of Ultra-Premium ($800+) Price Band Declines: Share of ultra-premium $800+ price band declined with dip in iPhone XS/XS Max due to seasonality. Premium buyers delayed their purchase in anticipation of 10th edition of Samsung Galaxy S10. $300-$599 price band remains battleground for HOVX brands in China. Huawei leads the pack among the four major brands in China and other countries.

Table of Contents:

• Key Takeaways
• Global Market Status
  • Market Sizing – Demand & Supply / Price band
  • Market Share – Vendor / Price band
• Major Country Landscape
  • US Market Landscape
  • China Market Landscape
  • India Market Landscape
• Trends in Features and Specs
  • Hardware trends and feature adoption rates
  • Average feature sets
  • Vendor market share by feature set
• Hit Model Analysis