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Monthly Market Pulse - October 2014

Nov 16, 2014 |

The Market: In October handset sell-through continued to grow despite the sluggish Chinese and Korean markets. Sell-in grew faster than sell-out meaning inventory built up in the channel. But this is an expected event and consistent with previous years.

Smartphones increased to 73% of the market in October with proliferation continuing in the low end of the market. Android’s share in the smartphone category accounted for 83% of the smartphone market, while the iOS share was 14%.

Vendors: Apple’s share increased with its new products. Samsung is still hanging in but Note 4 sales were a bit sluggish. Xiaomi has good momentum but Huawei, Lenovo stagger as the Chinese domestic market contracts. Sony had a good month finally with the Z3.

Transfer Price-band analysis: The share of sales in the $400+ price band expanded as the new iPhone became available. All other price bands, including sub-$100 were squeezed. In October only 57% of global Android devices were under $200.

Hardware Features: Handset features have shifted more toward larger-than-5 inch displays, which comprised 54% of all smartphones sold in October. This segment more than doubled its share from 23% in January. Quad-core is also becoming a common feature with over 50% penetration in smartphones. LTE continues to grow and represented 48% of all smartphones sold in October.


Table of Contents

  • Key Tekeaways
  • Monthly Research Topics
    • Tech Trends in 2014
  • The Market
    • Market Sizing - Demand and Supply
    • O/S landscape
    • Market by Price band 
  • Competitive Landscape
    • Country Analysis: US/China/Korea/Japan
    • Market share by Price band
    • Vendor Analysis: revenue structures
  • Features and Specs
    • Hardware trends and feature adoption rates
    • Average feature sets
    • Vendor market share by feature set 
  • Hit model lists for major vendors, globally



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