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Monthly Market Pulse - November 2014

Dec 16, 2014 |

The Market: In november, handset sell-through grew by 3% over the last month, strongest since July-14. This can be attributed to the starting of holiday season and post-Black Friday purchase in the western countries. This phase will countinue till Decemer thus we will see major sales in the Western countries in the end of 4Q 2014.

Smartphones increased to 76% of the market in November. With the launch of iPhone 6 and 6 Plus and overcoming the supply chain shortage, iOS has been able to eat up Android' share in November reaching 17.4%, highest since Feb-14.

Vendors: By overcoming the supply shortage, Apple's share increased with burgeoning sales of iPhone 6 and 6 Plus. Samsung sales declined even its home country Korea. Chinese vendor xiaomi countinued to increase its share in the market.

Transfer Price-band analysis: The share of sales in the $400+ price band increased further owing to the better availability of iPhone 6 and iPhone 5 Plus. A little less than one-fourth(22.3%) of the handsets were priced more than $400.

Hardware Freatures: Handset features have shifted more towards offering higher camera resolutions. In November, 72% of the smartphones had 8M pixel or above camera, highest since Feb-14. Quad-core is also becoming a common feature with over 50% penetration in smartphones. LTE segment expanded further with 52% of share in all smartphones sold in November.



Table of Contents

  • Key Tekeaways
  • Monthly Research Topics
    • Top 10 Mobile Industry Trends in 2015
  • The Market
    • Market Sizing - Demand and Supply
    • O/S landscape
    • Market by Price band 
  • Competitive Landscape
    • Country Analysis: US/China/Korea/Japan
    • Market share by Price band
    • Vendor Analysis: revenue structures
  • Features and Specs
    • Hardware trends and feature adoption rates
    • Average feature sets
    • Vendor market share by feature set 
  • Hit model lists for major vendors, globally



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