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Monthly Market Pulse - October 2019

Dec 1, 2019 | Author : Hanish Bhatia

Key Takeaways:

  • Global Handset Sell-in & Sell-Through Inclines Further
    • October sell-in was 174M vs sell through of 168.5M. The gap is reducing showing sell-through is improving as the holiday seasons come.
    • Most regions showed growth against last month except for Japan and Korea. India showed extremely strong sales as the Diwali festival took place in October.
    • China is also improving as 5G starts in the market. Huawei is showing an extreme jump in sell-in shipments in China. Huawei’s global sales are holding steady as the sales lost in other regions are offset by China sales. 
    • November might be a better month for Huawei as the Singles day and 5G promotions await them.
  • Apple Registers Strong Growth, Samsung Growth Modest While Huawei Declines Marginally
    • Apple gained 17.6% MoM and 13% YoY driven by new iPhone sales. iPhone 11 alone accounted for one-third of total Apple sales during the month.
    • Samsung sell-through grew 4.5% MoM and 2.5% YoY. A series offset the marginal decline caused by softening demand of flagship devices after the iPhone launch.
    • Huawei was down 2.1% MoM, but it grew 7.5% YoY. Huawei has reached same level as it was a year ago in Europe. The ban setback impacted the sales only during Jun-Aug period, although that too was offset by strong performance in China.
  • Apple Gains Further in Ultra-Premium & Premium Price Band
    • Ultra-premium $800+ price band was driven by higher end iPhone models, particularly iPhone 11 Pro and Pro Max. Sell- through of both models inclined more than 150% MoM. Samsung contribution to this price band was lower as flagship model sales slowed down this month.
    • Premium $600-$799 price band gained further. iPhone 11 sales dominated this price band accounting for more than half of the total sales in this price band. Mate 30 Pro was a distant second to iPhone 11.

Table of Contents: 

  • Key Takeaways
  • Global Mobile Handset Market Analysis
  • Country-Level Smartphone Market Analysis
  • Global Hardware Feature Analysis

Author: Hanish Bhatia
Number of Pages: 39
Published Date: December 2019


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