Overview:

This is the excel report that shows the monthly global sell in vs sell through for handset and smartphone. Sell through was robust as many markets rebounded in June. Global sell through jumped 33% in June compared to May. The jump in sell in was higher as there was anticipation of recovery in many markets. Sell in jumped 53% in June month over month reflecting the optimism.

Samsung recovered further in June with smartphone volumes increasing. A-series (A10s, A51, A01) sales trends continue well. Anti-China sentiment helped Samsung sales in India. Huawei continues to grow its market share in China, but this is not offsetting global reductions. Apple held steady its global market share.

Author: Varun Mishra
Published Date: August 2020