Overview:

This is the excel report that shows the monthly global sell in vs sell through for handset and smartphone.

Global smartphone sell-through declined (9% YoY) in October as key markets decline. However, the sell-through improved 5% month over month driven by Apple.

Sell-in was robust until September, but shortages across the supply chain were dragging down production and sell-in in October.

This helped contain inventory levels though and it prevented brands like Xiaomi, realme and Oppo overshooting.

Author: Varun Mishra
Published Date: November 2020