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Monthly Market Pulse - October 2016

Nov 29, 2016 |

Monthly Market Pulse - Oct 2016

Please find herewith the Oct 2016 edition of the Counterpoint Research Market Pulse covering the global sales in Sep 2016.


  • The iPhone 7 ramped up sales while Samsung ramped down the ill-fated Note 7.
  • OPPO and vivo the two Chinese brands know how to market and distribute better than anyone else in both China and India right now and it’s working well for them.
  • China’s Singles’ Day – although it has spread far from China’s shores now – was another success with volumes up year on year, though less strongly than in 2015.

Table of Contents:

  • Key Takeaways
  • Monthly Research Topic
    - Singles Day 11/11 
  • The Market
    - Market Sizing – Demand and Supply
    – Demand and Supply
    - O/S landscape
    - Market by Price band
  • Competitive Landscape
    - Country Analysis: US/China/India
    - Market share by Price band
    - Vendor Analysis: revenue structures
  • Features and Specs
    - Hardware trends and feature adoption rates
    - Average feature sets
    - Vendor market share by feature set

Number of Pages: 46 (Full reports are available for clients at our portal)
Author: Peter Richardson (
Published Date: November 2016


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