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Monthly Market Pulse - October 2017

Nov 27, 2017 |


  • Single day sale in China reached an unprecedented USD 38Bn within 24 hours up 44% annually. It was strongly driven by Alibaba’s Tmall and, together contributing close to 90% of the total GMV. Huawei, Xiaomi and Apple were the most popular and grossing mobile brands benefiting from the sales carnival.
  • Sell in and sell through were both strong globally in October. Sell-through was strong in markets like India due to Diwali sales, developed markets also picked up, thanks to a push from operators on the back of new product introductions including, principally, iPhone 8. 

  • After a steady September, Apple is starting to gain momentum with iPhone 8. But consumer anticipation of iPhone X limited sales volume compared to iPhone 7. We expect Apple to enjoy an elongated sales cycle thanks to a slowish ramp for iPhone X, but one that lasts well into 2018.

  • Performance of Samsung S8 series was decent sequentially thanks to strategic price moves, while Note 8, together with its solid J and A series helped to keep Samsung’s ship steady.

Table of Contents:

  • Key Takeaways
  • Monthly Research Topic
    • Emerging Tech Opportunities 
  • Global Market Status
    •  Market Sizing – Demand & Supply / Price band
    • Market Share – Vendor / Price band
  • Major Country Landscape
    • US Market Landscape
    • China Market Landscape
    • India Market Landscape
  • Trends in Features and Specs
    • Hardware trends and feature adoption rates
    • Average feature sets
    • Vendor market share by feature set

Number of Pages: 47 (Full reports are available for clients at our portal)
Author: Counterpoint (
Published Date: November 2017


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