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Monthly Market Pulse - May 2018

Jun 25, 2018 |

  • Sell through improved in May as China rebounded and Western European countries, like Germany, swung back to growth. India continues its strong momentum as well. Japan was negative. The US & Korea were flat during the month.
  • Sell in has jumped in May as expectations of new models stir the market. Sell in exceeded sell through by a narrow margin. Thus, we do not see negative implications on inventory as there was sufficient clearance during Feb, March, April -- especially for smartphones.
  • Samsung’s steady performance with the GS9 helped to maintain premium tier price band sales. Reliance Jio’s sell in was good, however, the company is now expanding its focus more towards rural India which resulted in buildup of some inventory before the sellout push.
  • Apple is still dominating in the ultra-premium tier with iPhone X.  The mid-tier space saw an uptick after good performances from Huawei with its P20/Lite series & R15, which gained traction in its home market. Vivo X21 gained good momentum with its in-display fingerprint feature.
Key Takeaways
  • Monthly Research Topic
    • KaiOS: Bridging the Digital Divide
  • Global Market Status
    • Market Sizing – Demand & Supply / Price band
    • Market Share – Vendor / Price band
  • Major Country Landscape
    • US Market Landscape
    • China Market Landscape
    • India Market Landscape
  • Trends in Features and Specs
    • Hardware trends and feature adoption rates
    • Average feature sets
    • Vendor market share by feature set
  • Hit Model Analysis
Number of Pages: 55 (Full reports are available for clients at our portal)
Author: Counterpoint
Published Date: June 2018


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