Sell-through was slightly up over May. This is mainly because of new model launches by many Chinese players. However, this was offset by sell-through volume lower in Japan, Spain, UK, Korea compared to last month. The US was up slightly. Overall sell-in was slightly up MoM. We saw a slight uptick in China, Germany and Australia sequentially.
Huawei saw healthy growth (+49% YoY) in overall sell-through volumes. P20 series did exceptionally well, crossing five million during the month. Xiaomi grew 21% YoY after its product refresh in China. Apple’s domination continues in ultra-premium tier ($800 and above) with iPhone X. Samsung’s sell-through volume was down due to its weak performance in the feature phone segment – notably in India where Samsung is losing out to Jio. Nevertheless, Reliance Jio’s sell-through was slightly weak compared to the previous month.
Key Takeaways
- Monthly Research Topic
- Global Market Status
- Market Sizing – Demand & Supply / Price band
- Market Share – Vendor / Price band
- Major Country Landscape
- US Market Landscape
- China Market Landscape
- India Market Landscape
- Trends in Features and Specs
- Hardware trends and feature adoption rates
- Average feature sets
- Vendor market share by feature set
- Hit Model Analysis
Number of Pages: 55 (Full reports are available for clients at our portal)
Author: Counterpoint
Published Date: July 2018
