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Monthly Market Pulse - May 2014

Jun 16, 2014 |

In May handset sell through improved, finally. Europe and emerging markets were strong while China and Japan were weak. Sell-in is also increasing fast following the improving demand picture. Inventory at the industry level remain at manageable levels in most countries.
Smartphones are now 69% of the market up 1pp m/m. Within smartphones, Android accounted share was 83% of the smartphone market, while iOS share was 13%.

Most international brands did not see improvement in sales - especially Samsung. The bulk of the growth came from the local brands in Emerging Markets like Micromax and Q Mobile (see enclosed report on Pakistan and Qmobile). Apple’s sales rebounded in the US due to changes in operator plans and deals. 

The share of sales in the $400+ price bands fell as the mix of local smartphone brands strengthened further. Emerging markets were also strong although China was weaker than expected. In May month 56% of global Android devices were under $200 a 1pp increase from April...


< Table of Contents >

  • Key Tekeaways
  • Monthly Research Topics
    • Qmobile and Pakistan’s Mobile Market
  • The Market
    • Market Sizing - Demand and Supply
    • O/S landscape
    • Market by Price band 
  • Competitive Landscape
    • Country Analysis: US/China/Korea/Japan
    • Market share by Price band
    • Vendor Analysis: revenue structures
  • Features and Specs
    • Hardware trends and feature adoption rates
    • Average feature sets
    • Vendor market share by feature set 
  • Hit model lists for major vendors, globally


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