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MOBILE DEVICES MONITOR - Q2 2014 (Vendor Shipments Technology) - Wi-LAN

Aug 20, 2014 |

Summarizing the landscape in Q2 2014 below:


  •         Global handset shipments grew 6% annually, highest growth in over last 10 quarters thanks to ramping 3G/4G smartphone demand globally
  •         LTE was the fastest growing segment registering 83% annual growth and shipments reaching roughly 91 million units during the quarter
  •         LTE segment is now bigger than CDMA and TD-SCDMA combined and could overtake the shrinking 2G GSM segment over the next few quarters as the number two cellular-access technology behind 3G UMTS/WCDMA/HSPA
  •         Apple is dominating the high-value LTE segment with portfolio now tending towards an all-LTE portfolio with a 30% share in Q2 2014 helped by generous operator subsidies
  •         Apple is closely followed by Samsung with LTE now trickling down to sub US$150 wholesale models such as Galaxy Core.
  •         Apple & Samsung together captured 57% of the global LTE segment volumes down from 69% in Q1 2014 as brands such as LG, Coolpad and others ramped up LTE smartphone in their portfolio targeting ramping LTE volumes in US, Europe and China
  •         USA & China remained the top LTE countries contributing to more than half of the global LTE shipments
  •         On the other hand, LTE volumes in China are rising rapidly (we have updated our Q1 2014 LTE volumes in China) as barrage of LTE capable models from Tier-1 to small local OEMs started hitting the market in late March. The second quarter volumes reached roughly 24 million units i.e. almost 21% of the total mobile phone volumes in China
  •         In TD-SCDMA segment, Chinese OEMs (Huawei, Xiaomi and Lenovo) dominated with a combined share of more than 55% during the quarter
  •         Chinese OEMs together captured more than 87% of the TD-SCDMA market in Q2 2014 targeting with mass-market portfolio which could mean that history might repeat itself once again as TD-LTE market matures in China, Chinese vendors will possibly edge out international vendors. Coolpad is already the number one LTE smartphone supplier in China in Q2 2014 surpassing Samsung
  •         In 3G UMTS/WCDMA segment, Samsung dominated in Q2 2014 with 28% share followed by Nokia, Huawei, Xiaomi, Alcatel One Touch and others
  •         In the shrinking 2G GSM segment, Nokia dominates followed by Samsung, Alcatel One Touch, Micromax and long tail of microvendors from Asia supplying feature phones and low-end smartphones to India, Latin America and Middle East Africa.
  •         In the CDMA segment, Samsung leads followed by Huawei, Coolpad  ZTE and Apple. Almost 67% of the global CDMA volumes now comes from China.


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