"The proposed acquisition brings together the world’s largest tyre and rubber company with the number one provider of digital fleet solutions in Europe, creating a leading data platform for connected vehicles and accelerating Bridgestone in becoming a mobility solutions leader in the EMEA region. For TomTom, the sale allows it to enhance its focus and continue investing in map-making systems and navigation software, amid growing competition from Google. Bridgestone has identified digital mobility solutions and fleet solutions as a strategic priority, specifically with fleets growing over individually-owned vehicles. TomTom’s platform enables customers such as commercial fleets, leasing companies and corporate fleets to operate efficiently. Bridgestone will surely leverage on its 2,600 points-of-sale in EMEA, strong brand equity and preferred supplier status with vehicle manufacturers and fleets, to make the new acquisition work." - Vinay Piparsania
