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Xiaomi IoT Traction & Strategy: Deep Dive Analysis

Jul 8, 2020 |


Having invested and developed the consumer IoT sector for over seven years, Xiaomi has successfully created an IoT ecosystem with over 2,000 product SKUs. In 2019, the IoT and lifestyle product sector grew 41.7% YoY to reach RMB 62.1 bn and accounted for over 30% of Xiaomi’s total revenue. In 2019, the number of connected IoT devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached 234.8 million units. Xiaomi cooperates with most ecosystem companies under an “investment + incubation” model. In this report, we deep dive into Xiaomi’s IoT ecosystem, analyzing the development roadmap, investment logic, evolution vision, success factors and future challenges.

Table of Content:

  • Executive Summary
  • The Emergence of Xiaomi’s IoT and Lifestyle Products
  • Xiaomi IoT: Development Strategy & Investment Philosophy
  • Xiaomi & Ecosystem Companies
  • Evolving to Achieve the Real Internet of Everything (IoE)
  • Xiaomi’s Competency Across the Consumer IoT Value Chain
  • Risks, Challenges and SWOT Analysis

Number of Pages: 63
Author: Flora Tang
Published Date: July 2020


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