Global Smartwatch Shipment Forecast by Brand Region May 2022 Update
May 28, 2022
Author : Sujeong Lim
In the first quarter of 2022, we sensed market sentiment about declining demand. This means the market may not be doing well in the second quarter, so we lowered our growth expectations for this year a bit compared to our previous projections. From a macroeconomic point of view, expectations for a market recovery are declining, and concerns are growing that China's market recession will be prolonged. As a result, overall demand is likely to contract, limiting market growth.
However, there are still many positive circumstances for market growth. Growing interest in health and fitness, offering a wide range of choices to customers by launching products at various price points, the movement of users from smart bands to smart watches, and entry of new players such as Google are favorable conditions for revitalizing the market. . Therefore, we predict that the market will continue to grow steadily and its shipments will exceed 200 million units by 2025.
This report provides the smartwatch shipment forecast by key brand and region until 2025.
Published Date: May 2022