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India CIoT Festive Season Report - 2022

Nov 10, 2022 | Author : Anshika Jain, Anam Padha, Harshit Rastogi, Akshay RS, Akash Jatwala and Abdul Khan


This report analyses the latest trends and discount offers available on different e-commerce platforms during Amazon’s Great India Festival and Flipkart’s Big Billion Days covering various cIoT segments including TWS, Neckbands, Smartwatch, Smart bands, Smart TV, Security Camera and Robot Vacuums. Apart from these two big platforms, D2C brands also went aggressive and produced their own strategies to lure consumers. Bank Discounts, No Cost EMI, Cash Backs, Coupons, Free Music Subscriptions were some of the common offers on major platforms for the TWS category while in the smartwatch category, Bluetooth calling remained a highlighted feature for the promotional images. India Smart TV sales could see one of the best festive season sales, with most of the major brands and retailers offering remunerative offers to the customers.

Table of Contents: 

  • Segments Covered
    • TWS
    • Neckband
    • Smartwatch
    • Smart Band
    • Smart TV
    • Smart Camera
    • Robot Vacuums

Published Date: November 2022


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